Advertising

The IZON Network is the leader in on-course technology & GPS services to golf course operators and golfers. IZON has created a proprietary and private media platform that connects highly valued premium consumers with advertisers in a very targeted manner. To learn more about how you can advertise on the IZON Network please email: ads@izonnetwork.com.

What does a golfer look like in 2017?

GLOBAL GOLF MARKET TODAY

US / Worldwide

Rounds of golf:
Golfers:
Green fees:
Golf travel:
(*does not include airfare)

Golfers who play at public facilities:
Golf courses that are public:
Golfers that have a net worth of more than $100,000:

462 million / 1.3 billion
26 million / 60 million
$21 billion / $50 billion
$20 billion / $46 billion

 

90%
75%
79%

GOLFER DEMOGRAPHIC STATISTICS

A golfer is defined as anyone having played an 18-hole round in the last 12-months

Total number of golfers in the U.S. :
Percent of the U.S. population who play golf:
Percent of golfers who are male:
Percent of golfers who are female:
Percent of golfers who are married:
Percent of golfers who attended or graduated college:
Percent who are employed in a white collar occupation:
Percent who use the internet on a regular basis:

29,000,000
9.6%
77.5%
22.5%
68%
67%
50%
90%

October 2016 – Source: Statistic Brain from National Golf Foundation & US Census Department

GOLFER AGE BREAKDOWN

A golfer is defined as anyone having played an 18-hole round in the last 12-months

Under 30:
30 – 39:
40 – 49:
50 – 59:
60 – 69:
70+:

5%
12%
22%
24%
18%
19%

October 2016 – Source: Statistic Brain from National Golf Foundation & US Census Department

GOLFER HOUSEHOLD INCOME / ECONOMICS

A golfer is defined as anyone having played an 18-hole round in the last 12-months

Average household income of a golfer :
Percent of golfers who have a net worth over $100,000:
Percent who own securities:
Percent who own life insurance:
Percent who own a credit / debit card:
Percent who own a home:

$95,000
79%
83%
86%
98%
68%

GOLFER PURCHASING PLANS

Percent who plan to purchase within the next 12-months

Golf Equipment :
Automobile:
Financial Planning:
Computer hardware:
Furniture / Home furnishings:
Office equipment:

53%
47%
40%
46%
33%
48%

October 2016 – Source: Statistic Brain from National Golf Foundation & US Census Department

GOLFER VEHICLE SPENDING / DINING OUT

Spent $30,000 + on last vehicle:
Spent $40,000 + on last vehicle:
Percent who own or lease 3+ vehicles:
Percent who dine out once a week or more:
Percent who spend $3,000 or more annually dining out:

56%
28%
32%
73%
32%

October 2016 – Source: Statistic Brain from National Golf Foundation & US Census Department